Yoga Business Coach - What Clients Are Saying

Client Stories and Testimonials

(The last one at the very bottom is my all-time favorite!)

New Studio, Happy Problems

Alón's help has been invaluable to me throughout the journey of opening my yoga studio. We have worked on everything from the broad picture of what I want my studio to be and how it is presented and positioned, to the technical nuts and bolts of everyday operation.

Having Alón in my corner has given me the confidence to proceed through many of the inevitable challenges of opening and running a studio. At every step of the way, he constantly reminded me that this project is bigger than me, that it's really about creating a community of people dedicated to bettering themselves and encouraging others to discover the beauty of yoga.

The work I did with Alón on clarifying the vision, and then branding and marketing my new business (including the website and promotional materials), has definitely helped me attract a wonderful customer base. After three months, I have had more students coming through my doors than I ever imagined possible -- we've already had to turn students away because the room only holds 62 people! These are "happy problems," as Alón calls them. Seeing such an overwhelming positive response is very rewarding.

I look forward to continuing to work on my studio with Alón and making it run more efficiently -- as well as building a deep and wide yoga community that calls it home. I am thankful to Alón for who he is -- resourceful, open, practical, inspiring, encouraging, and real. He truly walks his talk of being the Yoga Business Coach.

Patrick Hanratty
Hot Yoga Massapequa
Long Island, NY
www.HotYogaMassapequa.com

What a blessing that we happened to wander into a Yoga of Business seminar that Alón was leading at a yoga conference in New York. We knew right away that we wanted to work with him as his presence radiated both intelligence and joy.

When we started working with Alón we were at a crossroads in our lives. My husband, Nicholas (aka MC Yogi), had recently released his first album of yoga hip-hop music and I had just published my first children's book. After seven years of just teaching and running our yoga studio, our lives were beginning to branch out and expand in new, exciting directions.

This was all good except that I was beginning to feel totally overwhelmed by it all. Teaching full time, managing the studio, illustrating books, and touring with MC Yogi, my energy was spreading out too thin and for the first time in seven years, our studio profits had started to wane. I knew it was time to ask for some assistance. However, I had this strong story in my mind that I had to do everything myself. I was good at hard work and I wasn't so good at asking for or receiving support.

I remember our first meeting with Alón. I was excited and also tense. I came into it with a huge itemized list of things I thought I needed to do. Soon Alón had me laughing and having a good time on the phone. You see, Alón's technique as a coach is pure magic. He reminded me that the success of my business flows from my own happiness and joy in sharing yoga. Our "meetings" felt more like conversations with a good friend who is a great listener. I don't know how it happened, but all the things on my to-do list were getting done -- and they got done without my normal nose-to-the-grindstone mentality. Profits went up and my stress level went down! Amazing!

Now our studio is as vibrant, healthy and strong as ever. I feel peace and joy when I think of moving into the future. Working with Alón was one of the most important steps we have made as business owners.

Thank you Alón, you are a Yoga Angel for sure!

With love and gratitude,

Amanda Giacomini and Nicholas Giacomini (aka MC Yogi)
Yoga Toes Studio
Point Reyes Station, CA
www.YogaToesStudio.com
www.AmandaGiacomini.com
www.MCYogi.com

Fun, inspiring, creative, reflective, authentic, laughter, sometimes tears and always an "ah-ha" moment - this begins to describe my sessions with Alón.

It's hard to articulate what I enjoy most about working with Alón, he has helped me in so many different ways and I really believe we have just scratched the surface.

In just a few short months Alón has helped me to clearly define what Bikram Yoga Avondale is and has taught me how to best communicate this to my community. With his guidance, we redesigned the look and message of BYA with a new, updated website, newsletter and marketing materials that I am so proud of - it makes me feel like I have a million dollar operation.

My husband and I have two little girls and another family business - our lives are very busy to say the least. One of the reason's I chose to work with Alón is that after reading many of the testimonials on his website I realized he was much more than a business advisor that specialized in working with yoga studios - he was a life coach. And after opening and operating Bikram Yoga Avondale for a year and a half, I was feeling like I was no longer in control of my time or my life. My "life" was controlling me and it was starting to take its toll - I wasn't feeling the joy.

I wasn't sure what to expect for our first phone call. I was actually a little nervous. One of the first things he said to me was, "If we're not having fun, we're not doing it right!" It didn't take me long to understand what he was talking about. The work has actually been fun; everything from crafting my newsletter (which used to feel like the dread of finishing a college paper) to teaching me his "Priority Management System" so I can better manage my schedule and be in control of my time (I'm no longer the mom that forgot it's "show and tell" day - I'm on top of it!). The best part of "the fun" is that for the first time I feel creative in my work, which is incredibly fulfilling. I don't know what I was nervous about. Alón has a HUGE heart and can be a total goof ball - which I love. There is nothing pretentious about him and I feel safe to be myself.

Through our work I am learning how to make decisions that stay in line with BYA's core message. If I'm unsure about something, I often think to myself, "What would Alón say?", and I can hear his response. There is a tremendous comfort and sense of security in knowing I have an expert that can answer my questions and bounce ideas off of.

The most intriguing aspect of working with Alón is his method. Unless we're working on a specific project, he usually does not have an "agenda" to the work. It's not a cookie cutter system. I always lead the discussion, even when I don't want to. Something productive always comes out of our session and I always get what I need that day. Sometimes "what I needed" wasn't even on my radar screen but clearly I needed to talk about whatever it was we discussed. It's almost like he gives you what you need when you're ready to receive it - first we need to work on "this" before we can get to "that". It's an amazing process!

Thank you Alón, with all my heart! I am so grateful to have you in my life and look forward to many more years of "fun and joy"!!

Much Love,
Shelby Rayner
Bikram Yoga Avondale

www,BikramYogaAvondale.com

We opened our first Yoga studio six years ago in San Antonio, TX. We taught most of the classes, cleaned the studio, did our own accounting and marketing and pretty much worked our tail off. Within a year, we acquired another existing studio in town and our workload doubled. The two of us have been best friends for 12 years and somehow we managed to maintain our friendship during some really stressful times, working 90 to 100 hours a week and just trying to keep our heads above water. As the studios and our staff grew, we knew it was time to think bigger -- and that we needed the help of an expert. A close friend, Michael Harris of Bikram Yoga in Bend, Oregon, suggested we call Alón. He and several colleagues had been working with Alón on their businesses with superb results.

We hit it off instantly! Since working with Alón we have been able to really focus on what is most important to us and set goals that help our entire yoga community in San Antonio. It has provided us the space to step away from the day-to-day operations and be able to provide more to our students and staff by focusing our time on the bigger picture and what really matters. Accordingly, we have grown 25% in the 5th year of our business and are having more fun than ever!

Alón guided us in creating a presentation of our businesss that reflected who we really are in our community. Together, we revamped our website, created a powerful newsletter, adjusted our pricing and dramatically increased the focus on our students. Alón is extremely easy to work with and has a huge pool of expertise and clients to draw knowledge from. The time we spend with him allows us to brainstorm and keep our energy focused on the right things and avoid the burnout that so many yoga studio owners experience.

We have learned it takes a lot of hard work and effort to build a strong and successful yoga community. That is why it is so important to have the right people on your team. Alón is a vital component of ours. With his guidance and support, the students and staff have all noticed the tremendous improvements in and out of our studios. Alón's ability to work with and challenge us while keeping us laughing and enjoying every second is true a gift. Things continue to get better and better and our business continues to run smoother and more profitably. We are so thankful for Alón. Not only is he one of our business gurus, we consider him a good friend as well.

Lisa Ingle & Steve Falk

Bikram Yoga San Antonio

San Antonio, TX

www.BikramYogaSA.com

After nine years and three yoga studios, working seven days a week teaching every class, I was experiencing not only classic burnout, but also resentment and irritability toward my studio and students. It all happened so slowly I didn't even realize what was going on -- but with attendance down 30% and a 10% new student retention rate, red flags were raised. Then a major family tragedy at Christmas served as a wake up call. Well, the first call I made was to Alón!

My colleagues had been swearing by him for years, and based on their newfound success, I took the plunge. I took funds from my retirement account and opened my heart, mind and business to Alón's coaching. Two things he told me in the first five minutes: We will uncover the truth of what needs to be addressed in your life and business -- and -- If we're not having fun, we're not doing it right. OK, I can deal with that. We have laughed many times, I've cried many times... and my business has taken off! Within the first week of our work together, the energy and sense of community spirit at the studio started shifting, becoming more electric each day! I was suddenly happy, my students were suddenly happy, and even life on the homefront was fun once again.

Students have began to run, not walk, to class. Attendance after 8 weeks of working with Alón was the highest in 12 months, and the following month, we grew again! The new student retention rate went from 10 to 50%! The change at my studio is amazing. It's raining happy yoga students who are referring their friends like lightning! Words cannot describe the elation I feel.

Through Alón's uncanny, unbiased perceptions and frank insights -- and above all his reassuring compassion and understanding of my business -- my attitude has shifted from one of frustration and anger to joy and success. Alón has a knack for tailoring his coaching to fit my needs, my community, and my style. Always prepared, cheerful, in-tune and present during our weekly meetings, working with Alón is the highlight of my week!

Amy Pittelkau
Blue Moon Yoga
Fresno, CA
www.bluemoonyogafresno.com

I founded Yoga And Healing Center about 15 years ago. Even with so much experience running a studio, I found Alón to be a invaluable force in my business and life.

Aside from his amazing understanding of the business world, Alón incorporates an unfailing commitment to seeing it from a yogi's perspective.

As a wonderful, compassionate friend and trusted guide, Alón has helped me clarify my vision and support and celebrate the people in my community in the best way I can. Together, we have co-created great things through our coaching relationship.

The energy at my studio is so great. Recently, Alón and I orchestrated an inspiring and motivating Yoga Challenge and over 100 students signed up! He has helped me create our beautiful community newsletter (he is an amazing editor), and we are now working on my newly launched holistic nutrition company.

Alón is a real force for good in the world. I would highly recommend his coaching to anyone. I am so grateful for all the support he has given me over the years. Alón can really help anyone grow their business in a meaningful way, while making a difference in the world.

Thank you, Alón, for believing in me and really "seeing" me and what I am here to do.

Wendy Pinto
Yoga And Healing Center
Scotch Plains New Jersey
www.yogaandhealingcenter.com

I had been receiving Alón's emails for years before I finally called to inquire about his business coaching services. My yoga studio in Hawaii was already very successful, so, to be honest, I wasn’t sure he would have much to offer me. But his excitement and passion was contagious -- so I signed up! The next few months were filled with the most inspiring and rewarding business oriented experiences I have had to date.

Alón introduced a new perspective about making more money and growing my business that didn’t at all conflict with my yogic values and philosophies. In fact, he taught me more about how to integrate my yoga into my business practices than I ever even thought possible.

Now I am in the midst of opening a second studio in California. Those who are working closely with me laugh because in these last few months I have begun hundreds of sentences with the words… “Well, my yoga business coach taught me…” I know that what I learned from Alón was invaluable, and I am reminded frequently when I talk to a graphic designer, photographer, "branding expert”, etc. about something I have learned from Alón, they often say variations of the same thing: “Wow, that’s a good point. I never thought of that- but I should have!”

I realize quite often that with Alón, I got a lot of experience and knowledge about a lot of business topics all in one place. And it is all quite amazing! I couldn’t be happier with my decision to hire him.

Cori Martinez
Yoga Centered
Hilo, Hawaii
www.yogacentered.com

“When I started working with Alón almost a year ago, my income was negative and my husband was recently unemployed; I had been in and out of emergency for an unexplained infection, exhausted as I was trying to build my new business teaching yoga and writing. It was a challenging time – but I knew, from the first time I spoke with him, that Alón was the one who could help.

Our work together has made a tremendous difference. We have created a wonderful new business name, company logo, and website; I learned how to gather testimonials, design excellent promotional materials, and shape my business for the future. I now feel absolutely inspired in my own work.

I knew Alón would help with my business. What I didn’t expect was that our work together would change my entire life.

Since I started working with Alón, everything has become somehow easier, filled with a quiet grace – even those daily tasks like answering the phone or doing the laundry. I now find unexplained little miracles happening regularly in my life, from free tickets to talks by spiritual leaders appearing in my hands to an impossible booking that suddenly became easy. My husband found his dream job, for the first time in his life, and I went from teaching one class outside my chosen field to having more teaching offers than I could take on.

Working with Alón has brought such a quiet joy into my life. I am now living my dream. I am able to decide the kind of work I do, whether I’m teaching retreats in Banff or facilitating workshops or doing private coaching. I love what I do, and my work with Alón has helped me to see my own gifts and to bring these gifts to the world.

Alón is much more than a business coach: he is a mentor, a spiritual guide, and a wonderful friend. I am so happy that he is part of my life. I will continue working with Alón, not just because my business has absolutely transformed itself in less than a year, but also because my whole life is better with Alón in it. Thanks, Alón, for the tremendous work that you do. You have deeply enriched my life.”

Michèle Gunderson, Ph.D., C.Y.T.

The Language of Yoga

Calgary, AB Canada

www.languageofyoga.com

"Working with Alón has been the best thing we've ever done for our business. Not only did we increase our sales over 40% percent in the last financial year, Alón inspired us to share who we are and our purpose more clearly with our yoga community. This has had a profound effect on our students and in our lives. Alón rocks!"

Jill Gutowski & Michael Brantl

Four Winds Yoga

Pennington, New Jersey

www.fourwindsyoga.com

"After running a yoga studio for seven years, I thought I knew most everything I needed. How wrong I was. After working with Alón for just a few sessions, my whole approach changed. I soon felt better about what I was doing and started to actually have fun with the business.

With his guidance, I have enhanced our website and made a number of other critical changes and innovations, such as a much improved newsletter. Business has picked up and everyone is saying how much friendlier the atmosphere at the studio has become. Although it may sound corny, I also feel I have become a better person, which does not seem to conflict with running a successful business.

Beyond all that, Alón feels like a supportive friend, and that has been important at times when I am introducing new and scary things!

I thought his fee was a lot at first, but now it seems cheap at the price, given the tangible benefits to my business."

Rob Walker
Yoga Studio South
Calgary AB Canada
www.yogastudiocalgary.com

"I already had an established yoga studio when I called Alón. I was in business 4 ½ years, things were running very smoothly, but I always thought I could do better. I always thought there was something I might not already know, that could make the business work better, earn more, etc. It wasn’t that I was feeling greedy; I just didn’t want to get complacent. I encourage that in my students -- to never stop learning, to continue to evolve -- and I felt as a business owner I needed to do the same. Much in the way a yoga student looks to their teacher as a “guru”, I went looking for mine. The first time I spoke with Alón, I knew I didn’t have to look any further.

It’s been less than 6 months since we have been working together, and already I see such a big positive difference in how I run my business and my interactions with my students and staff. Alón also guided the complete re-design of my website, which I am incredibly proud of, as it celebrates our growing yoga community and really shows the world who we are!

Alón has been a real mentor and a real friend. I feel like he is a partner in my business. The best part is that he is a yogi! I feel so lucky to have found someone who really gets the principles of yoga and infuses that knowledge into his guidance.

I love that I have someone who is there to remind me of what I sometimes forget. I love that I have someone who keeps me grounded when I get overwhelmed. I love that I have someone who will continue to be my guide on this path, which can sometimes be a lonely one… but not anymore! Thank you so much Alón, for helping me realize the power of community.

Gail Grossman
Owner/Director, Om Sweet Om Yoga
www.omsweetomyoga.com

"Last autumn, I was ready to quit. I had quite a difficult year – and having adopted a baby daughter, I found myself just wanting to spend my time with her. As a result, my yoga studio/business faltered, as did my self-esteem. My close friend urged me to speak to Alón before I threw in the towel. I was reluctant because I just didn't think I could afford it – since I was barely getting by. It was some of the best advice I've ever received and acted on.

Within a month, Alón helped me to get my mojo back by guiding me back to the beginning – why I got into the yoga business years earlier, by remembering my values and by re-committing to a daily yoga practice.

In the past year, we have re-branded my business, rewritten the mission and values, examined the vision, evaluated and massaged the business plan, re-designed the website, mapped out the organizational chart, set concrete goals, surveyed the student base, and celebrated with our happy and prosperous community as my business evolved and developed quite enthusiastically.

Sales have grown 100% and attendance has grown 36% in the one year that I've worked with him. Now we're preparing to move to a larger, brand new space, with plans for a second location next year.

Aside from all the good advice Alón has imparted, he also has the uncanny ability to encourage and extract creative ideas from deep within me. Deciding to work with Alón has been a very smart choice for me personally and professionally. I am eternally grateful."

Marit Sathrum

Inner Fire Yoga Center for Wellness
Madison, WI

www.innerfireyogacenter.com

Note-- The following is an update to the original testimonial above:

“My second year working with Alón has been like "a cherry on the hot fudge sundae on the brownie". He continues to guide me towards my authentic self, to flow with spirit, to create my ideal space to work and play in my vocation.

The second year has continued with amazing growth beyond my expectations and goals, especially since the first year working with Alón resulted in doubling of revenues over the previous year.

Also, during year two, Inner Fire Yoga built a brand new, custom designed, environmentally friendly yoga studio where we moved operations in January of 2008. We went from a one room yoga studio with a handful of individual changing rooms, to two-yoga-rooms, men's and women's dressing rooms with showers, a 400 square foot retail area, 3 therapy rooms for massage therapy and yoga therapy, a staff office, and a spacious reception and lounge.

“Community” continues to be the buzzword that drives Inner Fire Yoga, and we are having so much fun watching our community "Reach Higher/Burn Brighter!"

The yoga challenges that we are doing quarterly create immense buzz and vitality. I was amazed at how many students committed to the yoga challenge over the summer, as well as how my business continued to thrive thanks to Alón’s encouragement to re-format my thinking to that of abundance rather than the old format - that summer meant reduced attendance levels.

As a result of really getting into my personal-flow-of-spirit, I've attracted wonderful free publicity in the form of being on the cover of "Wisconsin Woman Magazine," as well as being featured on a nationally syndicated, locally produced talk show (The Kathleen Show). I am now basking in the abundance that we've worked very hard to create, and I continue to surf the wave of "spirit-flow" under Alón’s guidance.

Alón, I am eternally grateful for your presence in my life. Namaste.”

Marit Sathrum

Inner Fire Yoga Center for Wellness
Madison, WI

www.innerfireyogacenter.com

“In the last three months of working with Alón I have gained a deeper sense of confidence, purpose and ease that has translated into increased profits, an inspired family of teachers and a community of students who rave about the studio and our offerings. Our classes are full and the studios are buzzing with positive energy.

Unlike other business coaches or marketing gurus who use manipulation, Alón is a true yogi who offers authentic guidance that is truly rooted in the realm of yoga as well as proven techniques that are grounded in practical business wisdom. He has helped me remember my own true essence and release personal resistances that were blocking my success. Also, very importantly, Alón has helped me learn to enjoy the ride. Thank-you Alón!”

Shasta Townsend
Director, Balanced Life Yoga
www.balancedlifeyoga.ca

“After all of my preparations – years of training, months of remodeling, most of small life savings invested - I opened the doors to my small yoga studio. Nobody came. Well, not nobody, but almost. I was frightened and sad and my mind was obsessed with “What should I do? What should I try? I have no idea!” That is a sad mantra.

It was the repeated advice of a friend that made me come to Alón. I was pleased to have the assistance right from the first phone call, but I think it was on the third call that Alón’s gift to me became apparent. He brought me clarity. I no longer have “no idea.” I have a plan in which I am confident, and I have the ability to execute that plan. And when I execute it properly, I am filled with love because I am bearing the gift of yoga to this small island on which I live. That was the surprise part of Alón’s gift; learning that love and business actually go together. Go figure.”

Tim Bruns
Island of Peace Yoga
Gabriola Island, BC Canada
www.islandofpeaceyoga.com

"Alón's guidance and services have been invaluable to my studio. Alón was initially hired to work through a transition of the studio from co-ownership with my former partner to single ownership. Since that time I have continued to work with Alón focusing on strengthening and building the studio and its sales. As a result, sales have grown nearly 40%.

As a Bikram Yoga teacher I have always believed that it is vital to continue to enhance my teaching skills through ongoing study and feedback. As a studio owner with an extensive background in business, it is just as vital to continue to enhance and strengthen my business skills. Alón's guidance is a strong component of that. I would highly recommend working with Alón whether you are new or experienced in the yoga business. "

Michael Harris, Studio Owner
Bikram Yoga, Bend Oregon
www.bikramyogabend.com

"I definitely had all sorts of reservations around doing this work. Worries about the cost. Worries about whether it would even be possible to find a business mentor who would really "get" who I am and what I do. Wow. If I'd only known that this work would pay for itself and help me to help more people!

I wanted someone who would help me grow my business like crazy, while allowing me to stay in complete integrity. That's Alón. He has helped me transform my business and feel safe doing it. I love having him on my team. Worth every penny."

"I thank him every single day for what he has done for me and my happy business!"

Havi Brooks
The Fluent Self
www.fluentself.com

www.ShivaNata.com

"When I first looked at Alón's website, I thought I really couldn't afford to hire him –– but soon found out I couldn't afford not to!

I started working with Alón at a time when I needed to deal with several not-so-positive aspects of my business. Without Alon's guidance and support, I would probably have given up the studio; just quit. Now, I am in one of the best locations in my town, students are flowing in, we have brought in more money each month since we moved and I am extremely excited about our future!

Alón knows the mistakes we make as yoga studio owners and how to re-create the business for everyone's highest good and success. I can't tell you how much I appreciate his unique style of combining who I am as a person into the process of working on my business –– just like he says on his program page, he looks at my entire life as my yoga and my business as an extension of who I am; I LOVE that!

By aligning myself with someone who knows as much as he does about growing a yoga business, I let the universe know, 'Okay, I am now ready for success and abundance!' It really worked –– I'm very grateful!"

Donna Burch

Yoga Center of Sonoma County
Santa Rosa, CA
www.yogacenterofsonomacounty.com

"My experience with Alón continues to give me and my studio immeasurable success. We started working together about a year ago and through his process of defining who I am and what I want, I've become more clear and focused on my business and personal needs.

When working together, Alón has a unique way of pulling out a perspective I may not have seen and diving into the action necessary. He is a hands-on mentor and friend.

I own Bikram Yoga San Jose, a thriving yoga community in our fourth year of operation that needed to evolve in the right way. With Alón's guidance, we designed a perfect website that captures so well who we are at BYSJ right now, and lays a clear path for our future. Alón and I are continuing to capture and sculpt the growth the studio is experiencing and I am so thankful to have his wisdom, focus, creativity and enthusiasm as me and my business change and grow.

The success of my studio is very much attributed to the decisions he has helped me make. I proceed with lots of confidence, thanks to Alón!"

Michele Vennard

Bikram Yoga San Jose

San Jose, California

www.bikramyogasajose.com

Note-- The following is an update to the original testimonial above:

"I will never forget one of my first conversations with Alón. We were working on the discovery process to clarify what I really wanted in my life. I recall this one conversation in particular because I was sitting in my new home talking on the phone with Alón as I was looking at my entire family room torn apart to pieces. I had some water damage and they had to tear up the hardwood floors. I had to move out until it was refurbished about three months later. Thanks to Alón, I recognized it as a process to recreate my inner and outer surroundings both in my personal life and my business. For whatever reason, I was denying myself the chance to move into a higher level of being. Alón would have none of that and reminded me of what was possible, not impossible.

Together, we recreated the website for Bikram Yoga San Jose into one that exemplified the community we've built over the years, but more importantly, the feeling we convey to our students everyday: "welcome." The website is so interactive thanks to Alón coming up with ideas that involve the students; blog, photo gallery, community resources, testimonials, events - all things that change monthly that our students look forward to reading and responding to.

Through this creation, it allowed me to look at all aspects of the studio and heighten my attention on what worked and what was lacking in order to make each department successful. I brought on a manager for the studio and with Alón, we came up with a manual and review process that empowers and motivates new and strong ideas.

From the very beginning, Alón knew that I loved Bikram Yoga and my intent was always to stay authentic and pure to this method. Through our work, we have developed a strong reputation for this consistency in our pure delivery of Bikram Yoga. In addition, Alón never lets you forget what YOU really want out of running a business.

I am blessed to have a dream job and feeling so rewarded in developing the BYSJ brand. I so enjoy that part of creativity. Yet, it is not the only creative expression I wished to have. I let Alón know years ago that I also liked to dance, ballroom dance. That was an interest of mine and while I dabbled a bit in it, there was never the time or the active interest.

Alón encouraged me to dance again. With his help, I learned how to run my business efficiently, allowing me the time and freedom to meet a dance instructor and start to take lessons. It has been about 1 ½ years now and with two performances under my belt, it has become another big part of my life. In fact, I am on two dance teams performing ballroom and Latin dances.

Since we have continued to grow the business year over year, I am now in the midst of negotiations for expansion and design into a much bigger studio. Our community is now so large that our anniversary party each January is packed with dishes from students from every ethnicity. Each year we host two 60 day challenges and each of them attracts from 80 to 100 students. We average over 180-200 new students a month and continually take top spot in local magazine readers poll. We are a big part of the fabric of this community in giving to local school charities. It is a meaningful gathering of people with like minded tendencies all working to improve the self!

Alón makes dreams happen. He encourages you to constantly look from a soul level at the real intention you desire for the life you have. He does so graciously, with such humor and wit and all with amazing knowledge and intelligence.

Thanks Alón. I love you dearly. My life proves it."

Michele Vennard

Bikram Yoga San Jose

San Jose, California

www.bikramyogasajose.com

Sometimes I wish I'd heard of Alón when I first started my business. Then it wouldn't have been such a struggle. But we meet people when we are meant to and I feel very privileged to have gotten to know him. Throughout our coaching, Alón was totally dedicated to me and my business. With his inspiration and guidance, I have gone from cancelling workshops due to insufficient numbers, to running full ones. The phone keeps ringing now with all sorts of unusual and exciting invitations and proposals, and when one door closes another magically opens. He is my guru, my mentor and my friend.

Anjali Ewing
Yogakids UK
www.yogakidsuk.com

"Coaching with Alón was and continues to be the best investment I've ever made!"

Kathleen Gallegher

Yoga Teacher

Riverside, Connecticut

“Alón has been an invaluable support throughout the process of launching my two businesses. He’s kept me accountable for deadlines and follow-through at times when I would have simply given up; provided industry insights that I would not have otherwise had; and shared innovative ideas for building a business from the ground up.

When I first started working with Alón, I had been successfully teaching yoga and leading yoga retreats in places where I had virtually no competition — Guinea and Benin, in West Africa. I wasn’t sure how to make the transition to leading yoga workshops and retreats in the US, where there were so many other yoga teachers and studios. I was also passionate about aromatherapy and had been making products for friends and students and giving them as gifts at retreats.

Alón told me early on that as I get more clarity on the inner gifts I want to share with the world, the best way to bring my yoga teaching to the US would be revealed to us. It took some time for us to clarify exactly what I want, but in the end, I launched not only my yoga retreat business, but also my aromatherapy skincare and hair care product line.

This has been an amazing process of personal and professional development— we really did work from the inside out-- and I’m very pleased to say that both of my businesses are launching successfully. Thank you, Alón!”

Yamilee Bastien

Yoga Teacher & Aromatherapist

Miramar, FL

www.suncatcheryoga.com

www.holyneroliproducts.com

"Everything is just falling into place. My Yoga studio is now paying me more than what I was making doing my occupational therapy practice.

The stress in my life has just been lifted so dramatically and I just feel absolutely awesome! I love my life. I am so happy now!! I feel like I am finally on my path. Thanks Alón for getting me through the rough times and giving me the tools to persevere."

Sara Torbett

Yoga Life

Jacksonville, Florida

www.yogalifejax.com

"In just four months, my yoga business and my life have been transformed.

While in the midst of opening a second studio, I realized I needed help. The business was doing well, but our brand no longer fit the studio's identity. I knew we needed a change, but was unsure of how to get there. It was time to find a guide who could help me forge a clear path and bring balance back to the studio and to my life.

From my very first meeting with Alón, I knew I would no longer need to travel alone. With Alón's guidance, laughter and encouragement we have made positive changes to improve the business. Alón helped me simplify daily operations and develop a new identity and brand that really reflects who we are. With Alón by my side, I was able to embrace a journey that has been challenging, exciting, and fun.

In one of our meetings, Alón said, 'Kyra, we are not only changing your business, we are changing your life.'

In the short period that we have been working together, the business has evolved into a thriving community of friends and yogis dedicated to changing their lives.

In addition, my life has become more balanced and has changed for the better! Thank you Alón for your support, friendship and inspiration.

I am and will continue to be... Inspired. "

Kyra Sudofsky

Director, Inspired Yoga

Washington D.C.

www.inspiredyoga.com

"When I finally called Alón, it was out of desperation. I couldn't really afford to pay a coach. I thought I could swing it for a month, but then after that, I might have to quit.

I was in my fifth year of running my own yoga studio, and I was miserable. I felt exhausted, negative, and knew that the adage "Like attracts like" was in full swing. I had reached the point where I was thinking of simply just closing the doors––permanently. I was working really long hours, pulling my hair out over problems with teachers and staff, and making a pittance for a living.

That was ten months ago, and it is hard to believe the transformation that has occurred––in me, and in the studio! When I first contacted Alón, my studio was in the red, now it's in the black––during the slowest part of the year, summer!

But even better than that, I am in bliss! My soul has come back to life with the joy that inspired me to open a yoga center in the first place.

What a journey it has been–– Alón has helped me in so many ways!

Alón is a phenomenal listener, and his ability to zero in on what's really important is quite impressive. For me, having him as a sounding board has probably been the single most powerful tool of all, which is a testimony to what he told me on day one, which was, "In essence, I will be your silent partner." Indeed, the partnership is silent, but it is not limited to our weekly meetings... I feel his support and guidance 24/7––not just in running my yoga center, but also in living my life.

At first I thought I couldn't afford to hire Alón, now I know I couldn't afford not to! I have had such an incredible experience with Alón that those around me are asking, "what are you doing?" My husband is now also working with Alón, and I'm guessing it is only a matter of time before my mother signs up with him. I'm a little worried we'll run out of enough Alón time to go around!"

Laurel Hodory

It's Yoga

Columbus, OH

www.itsyogacolumbus.com

"Working with Alón has been an exciting, fun and productive experience. Alón is a warm and supportive person who knows how to work according to the personality of the client. I was really looking for someone to bounce ideas back and forth with and to encourage me in the right direction. Being a yogi, itwas important for me to work with someone who understands who I am and what I do. It didn't matter that Alón was in the US and I am in the UK - we were still always on the same wavelength, making the process smooth and the results truly creative. At some point I thought there was some telepathy going on there!

Thanks Alón, I can't wait to dream up my next move so I can call you up again!"

Sejel Khajuria
YogaHarmony
London, England
www.YogaHarmony.net

“Alon, I just wanted to drop to a line to let you know how much I enjoyed and valued your coaching. From your comprehensive information gathering, to your ability to drive the points home via multi-layered reasoning, as well as your causal and humorous delivery. In my opinion, you are a par excellence coach.

Well done, sir. Though I am not a big believer in psychic ability, to my amazement everything you said about what would happen at my studio came true. Alón, you are very talented and worth every penny I spent on your service.”

Steven Earth Metz

Earth's Power Yoga

Los Angeles, California

www.earthspoweryoga.com

"Alón has been a tremendous help for my yoga business. He knows just the right questions to ask to get me to figure out my intention and then he gently nudges me toward achieving it.

We've had fabulous phone conversations and he worked especially well with my website director to achieve a gorgeous new look. I also find his Yoga Business teleclasses very valuable for continuing to grow my business.

Alón is a real find –– a combination yogi/business genius."

Priscilla Anne Flynn, Director
Yoga Sanctuary
Windham, NH
www.YogaSanctuary.com

"What an eye opening experience it is to work with Alón. I continue to learn how to communicate my values through my business, and gratefully, I now have a better understanding of what my studio is offering the world. Thank you, Alón, for sharing not only business wisdom and a great sense of humor, but also years of yogic insights."

Robin Duffy

Being Yoga

Burlingame, California

www.beingyoga.net

“As I scraped up the money for my first session, I have to admit I was skeptical. At that point, it seemed like more than I had paid myself in a while. I paid anyway, with the hope that maybe, just maybe, working with The Yoga Business Coach would be the answer.

I had been in business for 4 years. Yoga was my passion and I knew I was doing what I was supposed to. But I was struggling –– not only with money, but also with time, management, marketing, balance… you name it.

I began working with Alón and instantly received confirmation that this was no mistake. For the first time in years, I had a sounding board, coach, friend, and fellow yogi with whom I could talk about and develop my business. I felt supported, understood and never judged.

There was something about our weekly meetings that made me start paying attention to the ways in which “I” affect my business. When I was positive and balanced, my yoga studio reflected it. When I was scattered or negative, my yoga studio reflected it. This was one of the biggest gifts I received working with Alón –– the ability to connect the two. Through our work together, I developed the ability to reprogram years of negative thinking into a belief that I truly deserve success.

With that said, my business is doing better than ever. Alón helped me discover what was unique about my studio and encouraged me to celebrate it. He gave me the tools to magnify my strengths and gave me permission to ask for help in other areas where I needed it. The result, financially, in the year I've been working with Alón, my business has increased 65%! Amazing!

So now, I can't imagine not spending the money each month! Before working with Alón, if you asked me if I would ever open a yoga studio again, I would have said “no.” If you asked me today, I would say, “yes!” without hesitation!”

Carrie Bain

Bikram Yoga

Elk Grove, California

www.elkgroveyoga.com

Note-- The following is an update to the original testimonial above:

"While I always knew there was something special about my little yoga school in Elk Grove California, I was completely blind to the fact I could own an abundant business. Since beginning to work with Alon, my business has tripled and I am reaching goals that, at one time, I never thought possible.

Along with his creative and yogic business guidance, Alón also provided me with tools to get rid of negative ways of thinking and instead visualize success! His ability to listen, gentle ways of holding me accountable and his constant reminders to believe in myself all played a key role in my process. The greatest part of all... through all the growth, my "little yoga school" kept it's essence and spirit... it's still special, but not little!

I am so grateful for all of Alon's wisdom and guidance over the last few years.

"I am a psychotherapist and soon to be yoga therapist who had a dream. I dreamt of a place of community where people who wanted to share in wellness and spirit would gather together, connect, and bathe in the healing energies we each bring into this world. In my dream, healers and students danced together flowing toward equanimity.

And then –– in the process of naming, building and opening this center, I came close to having a nervous breakdown. Throughout this process, Alón has been responsible for keeping me from giving up and walking away from my dream. He has loved me, guided me, embraced my vision and cared deeply when I didn't care anymore. He has extended himself, gotten his hands dirty and continued giving when I had nothing left to give.

Today I am smiling and can once again see the essence of my dream. Terra Sky Center for Wellness is my new baby and I think the postpartum has lifted. I am looking forward to watching her grow.

Thank You Alón for being the best coach and friend any dreamer could ever hope for."

Ava Schlesinger, LCSW
Terra Sky Center
Summit, NJ
www.terraskycenter.com

"Alón Sagee is part detective, uncovering the buried treasure within you, part savvy go-to guy about every business detail you can imagine, and entirely a friend and ally.

He always sees the big picture and every step needed to get there. He is frank and honest, totally kind and tons of fun. He helps you recover what you love about your business and value most in yourself, and then he teaches you how to effectively communicate that to your customers.

Alón helped make our uniqueness our greatest strength and strongest selling point. When refining our brand to match who we are in our community, Alón came up with the best tag line any New York City yoga studio could ever hope for!

Alón helped me to put myself into my business and to shape it into a unifying vision that will carry me forward for many years to come. "

Elizabeth Andes-Bell

Namasté Yoga Center

New York City

www.namasteyogacenter.net

"Alon, I can’t tell you how much your help has meant to me. I’m sorry I didn’t meet you earlier. I feel absolutely sure that I would have already been out of business if it wasn’t for your help. Your kindness and compassion coupled with your knowledge and encouragement turned me around and inspired me to move forward. Your spiritual approach to life and your business was an important and reassuring factor for me personally. When I am in California, I hope it’s OK if I come and see you in person so I can give you a huge hug!"

Elizabeth Rondeau
Owner
Bikram Yoga North Dallas

www.bikramyoganorthdallas.com

"Alón's coaching brought clarity to ideas that have helped me grow my business. As a coach and a yogi, his ethics are impeccable. I truly value Alón as a coach and a friend."

Maureen Priest

MOYO Yoga Center

Skippack, PA

www.MoYoYoga.com

"While working with Alón, I faced some of the deepest and most fundamental questions in my life. With Alón as a sounding board,I felt safe to honestly explore those questions and even to answer some of them.

Adept at guiding one to their own truth, free of judgement, Alón is both an inspiration and inspirational."

Alex O’Malley

Yoga Teacher

Berlin, Germany

“The recent article in Yoga Journal gave my Lovers' Yoga Retreats massive media exposure. With the number of visitors to my web site skyrocketing, I would have been totally screwed if Alón didn't take me by the hand and guide me.

I am burnt out on people who just give advice—so it felt refreshing to have Alón climb into the trenches with me and quickly design a system that has made capitalizing on all that great publicity fun and easy.

If your business is Yoga, then you automatically need Alón's guidance to help you get the ball rolling.”

Darrin Zeer

Best Selling Author and Seminar Leader

San Diego, CA

www.loversyoga.com

"My life is devoted to practicing and teaching yoga, caring for my family, and environmental and peace activism. Running a business? What's that? Alón helps me to understand that as a studio owner, caring for and growing my business is the best way to share my gifts with the world.

With intelligence, patience, and a generous dollop of humor, Alón shares all the tools I need to succeed financially while helping others. I am deeply grateful for all the support I have received from the one and only Yoga Business Coach!"

Joanna Colwell
Otter Creek Yoga
Middlebury, VT

www.ottercreekyoga.com

“I was thumbing through Yoga Journal and saw a picture of a guy in a business suit practicing “tree pose.” This inspirational man turned out to be quite a blessing for me at just the right time in my life. Through a very rough period, it was he who supported me, guided me through the darkest times, celebrated my lessons, and held me up so that I could see over my limits.

When I first started working with Alón, my intention was to start a yoga business. I was focused and driven to delve into marketing techniques, find my niche and get down to business. My expectations, however, were blown out of the water when Alón started exploring my values in our first session. Values? I remembering thinking: ‘this guy is nuts.' What the heck do my values have to do with running and opening a yoga center? I quickly learned that for me, the exercise had everything to do with my entire life. I still carry the list of clarified values in my wallet, which now inform my daily decisions.

On the six-month adventure with Alón, I went from a lost surfer girl, to a confident, passionate, self caring, self respecting, and centered woman. I did not open my own Yoga center, because in working with Alón, I found my true gift in being a Life Coach for young people—and I couldn't be happier!

I will cherish my coaching relationship with Alón for the rest of my life! He was truly the catalyst I needed. I am now living more authentically, more passionately and am much more grounded. Having Alón as my coach was truly the best gift I ever gave myself.”

Teressa Blackwell

Yogini & Life Coach

Monument, CO

“Alón not only helped to clarify my vision for my business, he led me to the edge of my current business plateau and showed me the way to the pinnacle of success.

Together, we have branded my special yoga niche, and made it ready for the world to see. From creating a logo and tagline, to revamping my website and expanding and updating my videos, Alón's creative ideas, experience and enthusiasm were there to guide me every step of the way.

His vision and purpose in life are so clear to him that it makes it easy for him to help others find their way. I feel that he has helped me see the person who had been hidden from view within me by preconceived notions of who I was supposed to be.

When I was nervous about an upcoming video shoot, he reminded me that this wasn't about me, but about my yoga, my gift to the world -- I was merely a conduit for that gift. With that thought in mind, I was able to produce wonderful results.

Not only has Alón helped my business grow; he has helped me grow as a person. He has become a special friend in addition to being my trusted business coach.

Alón has made me laugh, and let me cry. He is not a typical businessman; he is one of a kind!”

Liz Franklin

Yoga in Chairs™

Prairie Village, Kansas

www.yogainchairs.com

"What if someone told you that your life would be completely different in six months?

Working with Alón Sagee was one of the best decisions I have made for my life, both professionally and personally.

I have danced professionally and taught fitness, Yoga and Pilates for most of my adult life. I had a dream to open my own Yoga and Pilates studio in Denmark and I needed help, guidance and coaching. I called Alón, and after a series of very direct and funny “getting to know you” questions, we delved into making my dream a reality.

The work that we have done together has had a profound effect on my life. Soon after beginning, Alón helped me realize that my personality, morals, ethics and teaching “gifts” would be the foundation of who I am as a business owner and what my business would stand upon. Through this process I was confronted by my own fears and doubts, but was determined to face them head on. With Alón's help, I walked over an imaginary line that seemed to have held me back for so many years.

I continue moving forward in my newfound reality, my life is different than it was six months ago. With Alón's guidance and support, I know in my heart I am on the right path. At times I still feel fear and doubt, but it no longer stops me, and as my personal strength grows, my business blossoms.

Alón openly shared his many years of experience as coach, consultant and yogi with me. I feel fortunate and blessed to have worked with him. I now have a reliable business adviser and a friend for life. I now know what it feels like to walk a warrior's path.

Alison Strong-Storkholm

GETSTRONG Yoga & Pilates Studios

Arhus, Denmark

www.getstrong.dk

"I own a five-year-old fitness and yoga business, and began working with Alón in the spring of 2004. I initially called Alón because I was at a crossroads — experiencing a blur in my overall vision. Within minutes of my first session, I gained clarity and immediately became aware of Alón's value as a coach. Alón's wisdom and ability to calmly navigate me through my clutter has inevitably brought me back to an authentic and powerful vision for my business.

Alón is intuitive, knowledgeable and wise when it comes to the development of a yoga business. His ability to cut through the non-essentials and put you on the fast track to building your business is remarkable.

It was Alón's skillfulness and ability to listen to my deep intentions that has propelled Empowered Yoga into a whole new realm. He helped me re-brand, rename and reposition my business for success, and our weekly meetings have kept me productive and focused.

I know that without Alón's expertise, I would still be spinning my wheels in a state of confusion and frustration. I can't place a value on Alón… His help is invaluable to me, and my business!”

Johnny Gillespie

Empowered Yoga & Johnny Fitness, LLC

Wilmington, Delaware

www.empoweredyoga.com

"When I saw Alón's ad, I knew immediately he provided something I needed. We began work together to clarify my work as a Yoga Therapist in private practice in a small California town. Out of this relationship came a clear, concise, compassionate means for me to reach out to my community and bring Yoga Therapy to people in need.

Alón's guidance helped me formulate a vision for my work and the means to make that vision a reality. My practice is now thriving, with lots of new clients. His support has been priceless each step of the way.

Alón's coaching is based on Yoga's foundation of doing no harm, contentment, honesty and personal integrity. Our work together allows me to freely explore my expression in the world.

Felice Rhiannon

Santa Ynez, CA

www.transformativeyoga .com

In just a few sessions, Alón pointed me toward some obvious (sure, now they're obvious!) new actions I could take to get the new results I wanted ––as well as truths about myself I couldn't see.

He combines a savvy businessman's directness and ability to cut to the truth of (my) issues and obstacles, with the warmth and humor of a gentle and wise yogi.

Jack Gescheidt

Photographer

San Francisco, CA

www.TreeSpiritProject.com

"Alón is an excellent business coach - not only for those in the wellness industry - but for anyone who believes work/play/family/&business do not occur in a vacuum. His holistic approach gets to the core of a business's issues. The work and the results are serious. If you're looking for a consultant who will challenge you to be your best NOW (not someone who will fluff you along) ask Alón to help you."

Christen Myers

Yoga Teacher

California

"The few months that Alón and I worked together really helped me to understand the power of values. As I continue to live them, great things keep showing up.

Our work together has been great for my business. I'm now in a place where I don't have to look for business, it just kind of shows up. Since January, I went from 25 sessions a week, to 43 a week!

My business has grown and I have grown personally as well. The timing for our work together was perfect."

Gerard Mulé

The BodyMind Fitness Coach

Queens, New York

"We began our relationship with Alón with the intention of getting a grasp on the business of yoga as we began the rebirth of our studio. We thought we were in need of facts and figures, contacts and procedures; the "nuts and bolts" of this new business venture. After a single session with Alón, we learned that the work we needed to do was actually within ourselves. Alón managed through insight and guidance and laughter to show us that our yoga business is nothing more nor less than an extension of ourselves, our personalities, impossible to separate one from another.

The work we have done with Alón has helped our business immensely. Despite the fears and challenges we have faced, our studio is thriving, our brand is clear, our students are happy, and we're creating a deep community.

Alón has helped us to view and understand and expand our personalities into the studio and share them with our students. It's been an empowering relationship that ripples outward. If we were to give advice to anyone wanting to build their yoga business it would be to come to Alón with questions, concerns, and a very open mind. Be prepared to answer questions you may never have been asked, ponder your most private self, and above all, be prepared to laugh."

Chris Crumal & Vicki Bernstein

Whitefish Yoga Center

Whitefish, Montana

"Alón has been such a positive asset for my business as well as personal growth. Being new to the business of yoga I was sort of at a loss as to where to begin. With Alón's' program I have been able to see through a lot of my “mind clutter,” and allow clarity and growth to come forth.

In our phone conversations he has always been able to get to the heart of any matter and to shed light on what I needed to work on next, while always being a trustful friend at heart, listening or sharing a bit of advice.

It is very heartwarming to have a fellow Yogi by my side to help guide me through my journey of sharing the awesome gift of Yoga with others. I would recommend anyone thinking about utilizing Alón's gifts to do so."

Jean Rioux

Jiva Yoga Center

Hilton Head Island, South Carolina

www.jivayogacenter.com

"Working with Alón has been a blessing. I started Bliss Yoga with little to no background in owning and running a business. Alón has helped me to define my values which has helped me to build a business consistent with my deepest true feelings. He has always been there to support me, guide me and work with me to bring ideas to fruition.

Alón has been especially helpful in helping me design a marketing campaign that fits my budget and expresses and defines my vision for Bliss. The response has been excellent. I think we really came up with ideas that touched my audience and drew them to my business. Within a short time of working with Alón on Press Releases, articles on Bliss have been published in both local papers, articles which really helped my business.

I will continue to work with Alón as my business grows. I have come to depend on his insight, courage and wisdom, and on knowing he has Bliss’ best interest at heart."

Khristine Terlinde
BLISS Yoga

"Alón Guided me to connect with my truth around believing in my work and developing a business. He helped me to overcome blocks that had held me back from success for a long time.

He truly has an insightful, gentle, yet firmly confident approach in assisting people to work their edges and step into the greater fullness of themselves and their gifts to share. He works from a place of unconditional love, and in so doing supports his clients to come from that place for themselves and the people they serve."

Sienna Steiner, M.A.
Integral Counseling Psychology

www.FeminineEmergence.com

"A few years following around spiritual teachers and a few more in an ashram, taught us to own our own baggage, which to us is the minimum requirement for teaching Yoga. Recognizing that same journey in our students and loving them through it is a good start... But putting all that together with business -- it's enough to melt your brain.

Alón is masterful at revealing that your personal story, whatever makes you you -- is your product, and it's priceless. But to connect what we're
offering to what people need in a fair, effective, and professional way, most of us need to learn a few new asanas, which Alón teaches well."

Matthew Remski & Dennison Smith

Baraboo Yoga

Baraboo,Wisconsin

www.barabooyoga.com

"I started my work with Alón roughly one year ago. At the time, I was literally being battered by life. My love relationship was in tatters, my career was seemingly headed for oblivion, and even my dog had health issues! Enter Alón–– and fast forward one year: Now I am living on my own for the first time, having relocated to the city of my dreams; I have started my own successful company employing over a dozen people, and even my pooch is in amazing shape!

I know that this just reflects an inner shift in perspective, to which I owe Alón and God my undying gratitude. Do I have my challenges still? Sure. But, I now have skills and tools with which to access information, guidance, courage, and heart –– and I use them to grow instead of wither.

Alón's skillful blend of honesty, humor, and support has been invaluable to me. I am truly blessed by his presence in my life"

Mateo Cosgriff

Yogi & Businessman

New York, NY

"I worked with Alón for a few months during a period of management restructuring, basically moving me out of doing a lot of the day-to-day and setting up my first full-time Managing Director of the studio. Having been in business for 5 years, it was time to establish it to run more without me so that I could pursue additional creative outlets. He was able to relay stories of how other studio owners were doing things which helped provide models. He is encouraging and supportive, truly a great resource for yoga business owners."

Kimberly Wilson

Tranquil Space Yoga

Washington D.C.

www.tranquilspace.com

"There are so few people who actually walk their talk, but I believe wholeheartedly that Alón is one of those people.

Alón is a great coach. In every conversation we have, regardless of whether it’s about my business, my hopes and dreams, or my need to vent, Alón is there for me 100%. He has an uncanny way of knowing what I need even before I do and supporting me in that way. Alón can be gentle but tough, loving, insightful, positive, spiritual and hysterically funny all in the span of a single phone call.

In my work with Alón, I feel that I have gained much more than being a better marketer or learning how to earn a higher income; I feel I have learned how to be a better human being.

If you are struggling, Alón can help you get your business up and running. If you are wildly successful, Alón will help keep you grounded and humble! I highly recommend Alón as a coach to anyone in business.

Susan Pease LCSW

The Divorce Coach
Director, Transition Institute of Marin

San Rafael, California

www.tiofmarin.com

“Alón's business coaching skills are beyond all our expectations. He embodies so much more than just technical expertise — he actually puts the breath of life into the meaning of business. His unique approach makes coaching feel exciting in each moment. His words and thought processes are continuously getting our creative juices flowing with limitless possibilities for our lives. Alón's focus on the wholeness of our being and how our business is a part of that wholeness is very refreshing.

Alón is not only a devoted business coach, but has become a true friend of heart. If we were to associate one phrase with Alón's skills, it would be 'manifest your dreams.' ”

Malte & Jenn Simmer
Inner Waves, Maui Hawaii
Makers of Organic Yoga Clothing
www.innerwavesmaui.com

“Working with Alón is an intuitive, heartfelt process that allows one's dreams and aspirations to merge with his expertise, and find creative expression through his astute business coaching.

Alón's way of being creates an open-ended dialogue that promotes expansion and growth in both business and personal realms. He has a dedicated yoga practice and a playfulness of spirit that translates to a fun working relationship which is grounded in integrity.”

Simone Simon
Yoga Teacher
Petaluma, California

"Working with Alón has helped me to see the potential in myself and my mission; and given me the tools to bring that potential to fruition. Alón has given me so much insight and guidance into how to market my business. For example, through subtle shifts in words and images, he has taught me how to design flyers and other printed material that really reach out and grabs a student's attention. As a result, attendance in our classes and workshops has increased!

Alón's undying belief in yoga as a means to bring greater peace into the world fuels the fire in all of us committed to that same goal."

Parri Waldman

Anahatta Yoga Center

Overland Park, Kansas

"As a self-employed musician and producer who relies on word of mouth advertising, it has been easy to get lazy about marketing. Coaching with Alón was just the catalyst I needed. His wisdom, focus, and motivation were instrumental in taking my career to the next level."

Ben Leinbach
Yoga Music Producer

San Anselmo, California

www.yogasoundtracks.com

"Working with Alón is a unique and powerful experience. He possesses the extraordinary gift of digging deep into the heart of the matter with warmth, gentleness, and a contagious sense of humor. His commitment to removing obstacles and encouraging my very best allows for a strong foundation in which my business as a Yoga Instructor and Yoga Coach can stand on. I highly respect Alón's professional abilities and his personal attributes. His passion for his work and giving back to his community is truly inspiring and sets the standard for all of us who wish to live the true spirit of Yoga in our personal and professional lives."

Patty Frey
Yoga Coach
Efland, North Carolina
www.pathfinderscoaching.com

"Alón is the best yoga business coach ever!"

Alón's Dad